Our promise to you Together we’re keeping children safe, each and every day

Girl smiling to cameraEverything we do protects children today, prevents abuse tomorrow and works to transform society to make child abuse a thing of the past. And it's all only possible because of people like you.

Last year we were able to reach more children than ever before to keep them safer, and this is because of you and others who have joined our fight for every childhood. Together we help children who’ve been abused to rebuild their lives. Together we protect children at risk. And, together, we find the best ways of preventing child abuse from ever happening.

You are a crucial part of the fight for every childhood, and we’ve listened to what is important to you.

Our promise

Tell you about the amazing ways you're helping to change children's lives

From the life-changing services that help keep children safe to the ones that help them cope and recover from abuse so they can look to the future with hope, we will tell you how your money is being spent to help change children's lives.

Follow the highest standards in fundraising

We're committed to maintaining the highest possible standards in our fundraising. That's why we're registered with the Fundraising Regulator, always adhere to the Code of Fundraising Practice (PDF) and constantly review our fundraising practices to make sure they are legal, open, honest and respectful.

Always keep your personal information safe

Safety is at the heart of everything that we do, and that includes keeping your personal information safe. We'll never sell your data, we're always transparent, open and honest, and our privacy policy outlines exactly how we look after your information.

Share with you the ways you can keep the children in your life safe

From asking you to talk PANTS, through to all our work to keep young people safe online with Share Aware, we'll keep you up to date with new initiatives that will help you keep the children in your life safe.

Let you know about new ways that you can help support children

We'd like to keep in touch with you about the life-changing difference that, together, we're making to children, as well as other ways that you can be involved in keeping children safe.

Always give you the power to decide how we contact you

You're always in control of how we contact you. We'll make it clear and easy for you to choose how you hear from us and you can change them at any point by contacting Supporter Care.

Our values


We're committed to acting ethically and with integrity both internally and in our business relationships, and we expect the same high standards from the organisations we work with.  Our ethical values and procurement principles are communicated to our suppliers, and new suppliers are asked to evidence that they share our values.  We'll never knowingly support or do business with organisations in any way connected with slavery, human trafficking or child labour.

The procurement process aims to ensure NSPCC achieves value for money and that preferred suppliers meet or exceed our requirements in respect of ethical procurement.  Suppliers are asked to demonstrate that they embrace diversity, understand the risks within their own supply chain and remunerate their staff fairly.

The NSPCC’s supply chain is predominantly UK based and is compliant with UK legislation.  We take a risk based approach to purchasing, applying increased levels of scrutiny to high risk supply categories such as goods sourced from overseas.  We focus our scrutiny on the policies, procedures and controls demonstrated by our direct suppliers, recognising that it is not always possible for us to have a close relationship with all parties in a supply chain.