Our upcoming strategy

Over the last 5 years, we've made 6.3 million children safer - but we won't stop there, and we need you to join us.

Read our strategy document
Read our strategy document

Moving the strategy forward

At least two children in every primary school classroom have experienced abuse or neglect, rising to at least four by the time they turn 18. And with less early support for families, growing online safety concerns, and the impact of the coronavirus pandemic, we can’t afford to stand still.

But the good news is that if we come together now, we can make a difference. Our upcoming strategy outlines our aims for the next 10 years, and how we can prevent child abuse together.

Our vision

Together, we can stop child abuse and neglect.

Through the collective power of our staff, volunteers, supporters and partners, and our 100 years of experience; we will move closer to achieving that goal.

Working together

We couldn't have created this strategy on our own. We spoke to many people - staff, volunteers, young people, external stakeholders and more - to decide how we can build on what we've already achieved, and what to do next. Together, we decided to work towards three impacts for children. 

The difference we want to see by 2031

We’ll make it easier for everyone to play their part and create a social safety net that prevents child abuse and neglect. From parents and teachers, to sports coaches, nurses, social workers and members of the public – we’ll harness their kindness and keep children safe together.

Our services like Together for Childhood bring local families, childcare professionals and organisations together to make children safer where they live. And our helpline, staffed by child protection specialists, is here for anyone who needs help or advice on what to do next.  

But we're also getting everyone to play their part by:

  • running public education campaigns like Talk PANTS and Speak Out Stay Safe to give children the knowledge they need to stay safe and how to speak out if they're worried
  • developing and evaluating new services to prevent child sexual abuse, including helping young people to understand harmful sexual behaviour.
  • testing new approaches to tackling sexual abuse in two communities, and working with all members of the community to help change behaviour.

Together, we can transform the online world, so it’s safe for every child to go online. We’ll continue to develop groundbreaking initiatives, like our Report Remove service, which empowers young people to have sexual images of themselves removed from the internet.

We’ll support parents, carers and people who work with children to recognise signs of abuse and help keep children safe online. Through tools such as Net Aware, which provides information on the apps, games and social media that children have access to, we want to help parents keep their children safe online. 

But we also want to continue working alongside others to demand that governments, policy-makers and tech companies make the online world a safer space for children.


We want more children to feel like they can speak out, stay safe, be heard and understood. Our Childline service plays a big part in encouraging children to talk. Whether it's online or on the phone, we're always here to listen and provide a safe space for children, no matter what difficulties they’re facing.

We’ll also continue to work with schools across the UK through programmes like Speak out. Stay safe. to help children recognise abuse, understand that it's never their fault, and know who to talk to.

By working together to give children the supportive response they need, we can also make sure abuse doesn’t shape their future. We want to build on and share our expert support to help children recover if they've experienced it.

What we've achieved since 2016

In 2016, we set ourselves an ambition to make 5 million children safe from abuse in five years. We're proud we reached our target in 2019, in just three years. By the end of March 2020, we'd reached 6.3 million children.

Young boy in a counselling session

Over 37,000 children and adults reached through NSPCC-tested services scaled up to other organisations.

Mother and small children looking at tablet

We've worked directly with our therapeutic services with over 27,000 children and adults.


As of the 31 March 2020 the NSPCC Schools Service has reached over 90% of primary schools in the UK.

As of the 31 March 2020 the NSPCC Schools Service has reached over 90% of primary schools in the UK.

Girl on her mobile phone

In the last year almost 240,000 Childline counselling sessions were delivered and almost 69,000 helpline contacts concerning a child’s welfare were answered.

Over 17,500 primary school children received our Keeping Safe programme in Northern Ireland.

Find out more about the ways we’re working together to help make a difference to children's lives (PDF). You can also read our annual reports to see how we help make children safer each year.


Names have been changed to protect identities. Any photographs are posed by models.